Social Media Strategy

TikTok Monetization Strategy

Want to know how to earn coins on TikTok? Let’s figure out together how to build a TikTok monetization strategy to make the most of it.

In 2022 TikTok became one of the most popular video streaming platforms for brands and influencers. And the best part is organic views and followers are quick, easy and free to gain. In addition to that the platform offers a great range of opportunities and features for video content creators that helps earn money on TikTok.

TikTok monetization for influencers

Gifts, tips & diamonds that can be converted into money

Gifts & Tips 

The new feature allows influencers to collect gifts and tips for their creative video content on TikTok. So, viewers now can react to your content through sending Video Gifts that you can monetize eventually. Unfortunately, this option is not widely available. 

Point being, each gift is equal to a certain amount of coins that viewers can share with you. Viewers can send you gifts and tips so you will need a Stripe account for processing. 


Another option to earn money on TikTok is diamonds that you can get during LIVE video streaming sessions. It’s something like a virtual currency and the exchange rate is 5 cents for 1 diamond. When you earn 100$ the platform allows you to withdraw money to your bank account. 

In this context, it is important to underline that business accounts are not able to collect gifts, tips or diamonds. Read policies carefully to avoid bans or restrictions.

There are general requirements for creators to become eligible:

  • be registered for Creator Next program
  • creator must be over 18 years old
  • has at least 100 000 followers
  • follow all platform’s policies and terms
  • account must be created at least 30 days ago

Earn Money on TikTok through Affiliate Programs 

Another effective way that you should add to your TikTok monetization strategy in order to earn money is pasting advertisers links to your profile or integrating promo codes to videos. 

Of course, the first thing to do is search for affiliate programs and platforms where advertisers are listed. Then agree on affiliate conditions and place their links on your TikTok profile to earn money for conversion (click or sale).

Connect with Brands on TikTok via Creator Marketplace

Successful TikTok monetization strategy can not exist without collaboration with brands. Actually TikTok is the first social platform that makes it super easy for influencers to make a deal with brands through their own official marketplace. On the platform creators can accept offers and choose favorite brands they want to partner with. 

For now this TikTok monetization option is available in over 20 countries and will be  broadened soon. So check if your country is eligible and start monetizing your content on TikTok. 

How to make money on TikTok for small businesses and brands?

We have considered three main methods on how to earn coins on TikTok for influencers or video creators including LIVE video streamings and feed videos, so let’s see how businesses can benefit from. 

  1. Become an advertiser on TikTok  

Just like all other social media platforms, TikTok offers advertising options through its own ads manager. And the huge plus is that you do not need any expertise to get started – it is super user friendly and anyone can launch a campaign just in a few minutes. 

Just 4 steps to reach your target audience: 

  • define your goals 

What do you want to get from TikTok? Brand Awareness or Conversion? Choose a relevant objective: drive traffic to your website, increase app installs, grow online sales, attract new sales leads. 

  • pick your audience 
  • set budgets 
  • upload creatives

For now you don’t need to spend a lot of money to get results, so it is a great idea to include an advertising plan to your tiktok monetization strategy for businesses. Launch, learn and get results. 

Develop your business profile on TikTok

Use TikTok platform to drive sales or increase web traffic by creating videos mixing entertainment with useful content. Show how your team is working or how the products are created, compare your brand with competitors in a fun way, participate in TikTok challenges, and be on the wave of trends. 

TikTok can give both influencers and businesses an opportunity to earn money. Just try to compose an effective TikTok monetization strategy and the result won’t take long.